
About Company
Gemini Trust Company, LLC (Gemini) is a next generation cryptocurrency exchange and custodian that allows customers to buy, sell, stake, and store digital assets such as bitcoin and ether. Gemini is a New York trust company that is held to the highest level of fiduciary obligations, capital reserve requirements, and banking compliance standards. Gemini was founded in 2014, by brothers Cameron and Tyler Winklevoss, to build a bridge to the future of money. For more information, visit Gemini.com.
Job Description
Summary
The Role: Analyst, Social Media
Gemini is looking for a creative and action oriented individual to grow our presence on social media platforms while fostering meaningful community engagement. This is an exciting opportunity to take charge of social media channels like LinkedIn, Reddit, Threads, Bluesky, and Facebook, bringing fresh energy and strategies to expand Geminis reach.
As the driving force behind these channels, you will create engaging content, foster communities, and make a lasting impact on our digital presence. If youre a social media specialist with a knack for creating trend forward, scroll stopping content, we want to hear from you.
Responsibilities:
- Develop and execute a multi-channel social media content strategy to grow Geminis brand affinity, engagement, reach, and audience.
- Create engaging content end to end, from ideation to content development.
- Actively engage with audiences through comments, messages, and community discussions to foster meaningful connections.
- Drive brand and product adoption through creative campaigns, social media activations, and affiliate/ partner initiatives.
- Maintain and optimize the content calendar for consistent and impactful posting.
- Monitor performance metrics, analyze trends, and adjust strategies to maximize growth and engagement.
- Stay ahead of social media trends, identifying new opportunities for growth and innovation.
Qualifications:
- Proven track record of growing social media accounts, building engaged communities, and driving measurable results.
- Experience creating trend driven content with strong storytelling, copywriting, and production skills.
- Proficiency in social analytics tools and the ability to derive actionable insights.
- Exceptional communication skills and a proactive, self starter mindset.
- Ability to thrive in a fast paced, results oriented environment.
- Competitive starting salary
- A discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Paid Parental Leave
- Flexible time off
Salary Range: The base salary range for this role is between $66,000 - $84,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidates compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
Skills
- Paid social media advertisements
- Social media/digital communication