About Company
Bitpanda is on a mission to reinvent the world of finance and bring investing closer to everyone, everywhere. Today’s financial ecosystem is complex, exclusive and expensive, and we’re here to change this as the #1 investment platform in Europe and beyond. Our platform is rooted in the belief that investing should be safe, easy and accessible to all. With Bitpanda, everyone has the freedom and flexibility to invest in what they believe in — commission-free stocks, cryptocurrencies or even precious metals — starting from as little as $1.
Job Description
Summary
Join the fast-paced world of CRM as our CRM Manager Germany, taking charge of the German market. Your mission is to design, execute, and analyze CRM campaigns that resonate with local audiences, boosting customer retention and product adoption. This role is based in Berlin, combining creative and analytical work in a dynamic fintech environment.
What youll do
- Design and execute CRM campaigns for the German market, including incentive campaigns.
- Collaborate with country and product marketing managers to execute multi-channel campaigns (email, push notifications, in-app messages).
- Write engaging copy that speaks to the German audience.
- Utilize third-party tools like Braze and Knak, analyze campaign performance, identify trends and actionable insights to refine future strategies.
- Proactively suggest ideas and improvements to campaigns, leveraging your knowledge of customer behaviour and market nuances.
Who you are
- Proven track record in a similar role, ideally in a fintech or financial company, with a focus on B2C online/mobile audiences.
- Strategic thinker with a creative, customer-first mindset and excellent attention to detail. Bonus points if you bring strong German copywriting abilities.
- Team player with a proactive attitude, thriving in a fast-growing, diverse team environment.
- Fluent in German and English. Additional languages are a plus. Based in Berlin or willing to relocate.
- Familiarity with Braze or similar customer engagement platforms and proficiency in Microsoft Office (Excel, Word).
Skills
- Attention to detail
- B2B Marketing
- Critical thinking
- Microsoft Excel (Advanced)
- Microsoft Office Pack: Word, Excel, Access, Publisher, Outlook, Powerpoint
- Teamwork
