
About Company
Bitpanda is on a mission to reinvent the world of finance and bring investing closer to everyone, everywhere. Today’s financial ecosystem is complex, exclusive and expensive, and we’re here to change this as the #1 investment platform in Europe and beyond. Our platform is rooted in the belief that investing should be safe, easy and accessible to all. With Bitpanda, everyone has the freedom and flexibility to invest in what they believe in — commission-free stocks, cryptocurrencies or even precious metals — starting from as little as $1.
Job Description
Summary
As the Head of Organic Search, you will be responsible for all Organic Search topics at Bitpanda with the aim of improving organic performance and revenue. The Organic Search department consists of Content, SEO, and ASO - you will be part of a cross-functional and highly-driven team with a primary mission of improving and optimising Bitpanda web properties for users to get rewarded by search engines by doing so.
What youll do
- Own and prioritise the Organic Search roadmap across on and off page SEO, technical SEO, content strategy and ASO
- Own the Bitpanda website with a focus on organic acquisition and revenue, website optimisation and conversion, and content creation. Lead the re-development of our brand website and CMS migration, ensuring architecture, content and design are aligned to strategy and delivering our value proposition messages in the most compelling ways
- Lead Bitpandas Organic Search strategy, aligning with our target audience segments and use cases to drive organic growth
- Collaborate and manage relationships with the wider Marketing team as well as Product, UX and Engineering to find the best and most pragmatic solution to meet the needs of users and bots. Help others to learn and grow - SEO can be abstract, but youll know how to distil SEO concepts in an understandable way
- Train, manage and develop the Organic Search team: help SEO, Content and ASO to find creative yet efficient ways to improve the quality and quantity of outputs. Provide strategic direction to the team to improve organic performance.
Who you are
- 5+ years of experience in SEO in a senior role with an international remit. Passionate about SEO and Organic Growth - you know the landscape of industry tools to audit, research, and analyse search as well as website data, and how to derive meaningful insights from what you uncover
- Strong organisational and leadership skills with proven track record of building and leading teams
- Strong analytical skills, with experience using data to inform decisions and drive performance
- Organised and diligent, with the ability to coordinate multiple projects simultaneously with strong attention to detail
- Proactive attitude and strong communication skills - you identify potentials and communicate them in a clear way. You challenge others and yourself through critical thinking and the desire to continuously improve structures, processes and overall performance
Whats in it for you
- Hybrid-working model with 25-Work From Anywhere days*
- Competitive total compensation package including participation in our stock option plan
- Market-leading benefits programs shaped by our Time & Flexibility policies*
- Company-wide and team events both in-person and virtually!
- Bitpanda swag to keep you living the brand
Skills
- Data analysis
- Effective communication
- Leadership
- Project/campaign management
- Search Engine Optimization (SEO)
- Web analytics