About Company
Bitpanda is on a mission to reinvent the world of finance and bring investing closer to everyone, everywhere. Today’s financial ecosystem is complex, exclusive and expensive, and we’re here to change this as the #1 investment platform in Europe and beyond. Our platform is rooted in the belief that investing should be safe, easy and accessible to all. With Bitpanda, everyone has the freedom and flexibility to invest in what they believe in — commission-free stocks, cryptocurrencies or even precious metals — starting from as little as $1.
Job Description
Summary
As our Web3 Marketing Manager, youll play a key role in bringing Bitpandas Web3 vision to life. Youll design and lead thoughtful, creative campaigns that build awareness, welcome new users, and nurture an engaged and loyal community around our Web3 products. Working closely with our Commercial Web3 lead and collaborative teams across Bitpanda, youll turn strategy into meaningful marketing initiatives that resonate. With your knowledge of Web3 and your passion for community-building, youll help Bitpanda grow its presence in the space strengthening our voice and building lasting connections.
What you'll do:
- Develop and implement comprehensive Web3-specific marketing strategies, focusing on digital channels.
- Plan and execute marketing initiatives to drive awareness, acquisition, engagement, and retention.
- Oversee campaign planning, execution, and performance analysis to optimise marketing ROI, collaborating with brand, CRM, product marketing, and performance marketing teams.
- Monitor campaign performance, interpret data, and identify trends and insights to continuously improve campaign effectiveness.
- Build and maintain relationships with internal teams, KOLs, and key partners.
Who you are:
- A minimum of 3 years marketing experience in tech with a strong understanding of the Web3 industry - Crypto experience is a must.
- Fluency in English (any other language a plus) with excellent written and verbal communication skills.
- Strong project management and collaboration skillsyou love working with different teams to bring campaigns to life.
- Data-driven mindset with experience in campaign planning, execution and reporting, and making insight-led decisions.
- Strong knowledge of digital marketing tools and platforms.
Whats in it for you
- Hybrid-working model with 25-Work From Anywhere days*
- Competitive total compensation package including participation in our stock option plan
- Market-leading benefits programs shaped by our Time & Flexibility policies*
- Company-wide and team events both in-person and virtually!
- Bitpanda swag to keep you living the brand
Skills
- Effective communication
- Social media/digital communication
- Teamwork
