Summary

As Senior Brand Designer, youll bring to life moments of delight in Geminis marketing and product. Youll work on a wide variety of projects, putting your incredible eye for design and cutting edge design skills to good use. Youll join a dynamic team of visual and motion designers, working to bring our creative execution to the next level. The Senior Brand Designer will liaise directly with our Marketing & Product teams to create the most compelling and creative campaigns, social, digital, and in-person event content. Most importantly, youll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry of blockchain and crypto.

This designer will be focused on marketing and brand design while collaborating across the product design team. This individual will support business goals related to brand building and acquisition. They will also contribute to building the Gemini brand and have the ability to creatively express the brand across a variety of mediums. 

This role is required to be in person twice a week at either our Seattle, WA or New York City, NY office.

Responsibilities:

• Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
• Lead and work on multiple digital projects simultaneously in a fast-paced, ever-changing environment
• Generate clear ideas, concepts and designs of creative assets from beginning to end
• Execute and produce a mix of graphic, motion, and photographic content 
• Collaborate with a cross-functional team that includes marketing, engineers, and product managers in order to create compelling content for the user
• Support multiple business lines with creation of digital assets
• Work closely with the Art Director and marketing partners to formulate, communicate and transform a complex system into a simplistic message
• Explore new directions and design patterns to meet the requirements while pushing the quality of design forward
• Oversee the execution of assets, typography, logos, icons and interfaces for multiple platforms
• Help with leading efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
• Develop new designs as well as iterate on existing designs for the marketing website
• Support and explore styles for social channels 
• Work with marketing to design email, content (ex: whitepapers), and print collateral

Qualifications:

• 4-6 years of experience in a similar role and or formal design training
• Proficient in Figma, Adobe CC, Google Suite
• Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
• Can execute a predefined design direction, designing specific explorations related to components as well as certain design maintenance activities
• Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
• Motion design skills a plus
• Strong presentation skills telling a coherent story/POV, relating the work to the overall strategic priority of project and how the design decisions are made in support
• Clear understanding of visual hierarchy, balance, rhythm, typography and color
• Creative mindset and ability to adapt to change
• Able to accomplish their given work quickly and thoughtfully
• Comfortable juggling multiple projects and tasks at once
• Has a collaborative work ethic and easy going nature

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off

Salary Range: The base salary range for this role is between $137,000 - $192,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidates compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

Skills

• Adobe Creative Suite: Illustrator, InDesign, Photoshop
• Adobe Photoshop, InDesign
• Interactive media design
• Responsive design principles